The participating artists are: A.Y. (Tanzania), Bufallo Souljah (Zimbabwe), Dama Do Bling (Mozambique), D’Banj (Nigeria), Diamond (Tanzania), Dontom (Nigeria), Fally Ipupa (DRC), Femi Kuti (Nigeria), Judith Sephuma (South Africa), Juliani (Kenya), Kunle Ayo (Nigeria), Vusi Nova (South Africa), Liz Ogumbo (Kenya), Nancy G (Swaziland), Omawumi (Nigeria), Rachid Taha (Algeria), Tiken Jah Fakoly (Cote d'Ivoire), Victoria Kimani (Kenya) and Wax Dey (Cameroon).
Through the song, which was launched on March 31, 2014, the musicians hope to educate the youth about agriculture and the future that lies literally beneath their feet and in their hands.
“These brilliant artists are role models who connect with African youths. Their voices, in support of African agriculture, are sending a powerful message to the young generation: it’s time for African leaders to scale up public investments in agriculture and ensure policy interventions are targeted to benefit smallholder farmers who provide 80% of the food we eat on the continent, Dr. Sipho S. Moyo, ONE.org Africa Executive Director, said.The song verses were written by each participating artist, and the hook was written by D’Banj, whose company, DKM Media partnered with ONE to undertake the project.
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Perreault Magazine - 83 -
Do Agric, It Pays!