I also employ a couple technical Virtual Assistants who jump in if a video needs editing, and then there is my transcriptionist who transcribes those over-the-top awesome interviews that I just know I am going to want archived for use in the future….so there it is, a lot of players in pulling of my show.
LMH: Please tell us why you feel it is a good idea for entrepreneurs to utilize Podcasts in the growing of their businesses and messages?
TO: Podcasts are a blast! They bring valuable information to your target audience and your speakers help by cross-promoting, so you are gaining more exposure than you would on your own and it’s a great way to position yourself as an expert in the market place.
LMH: Can anyone become a Podcast personality?
TO: Podcasts are not for everyone, when I initially began I was nowhere near being a strong host…I would ask a question, my guest would answer, once I ran out of questions I was stuck…not good. I am a much stronger host today, I now can carry my guests and the topics. I create questions based on my guest responses which allows for a much more fluid interview and the audience then feels part of an authentic conversation instead of the usual interview.
My professional advice for anyone considering developing their own Podcast is simple; be personable and not timid, be prepared to handle the guest who never shuts up (insert face of shame from Loren here since when I appeared on CWT…I never shut up lol), be comfortable on camera or audio, whichever platform you prefer, stay away from script reading…it is very distinguishable, and most importantly…relax and have fun!
LMH: Well Tracey, thank you so much for sharing your story and all this great insight for all of us who are constantly on the lookout for better ways in which to grow our businesses and our messages.
TO: Thank you Loren…it was great being here!
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