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In 2004, after I had delivered daughter #4; I decided to open an in-home daycare operation. I obtained my license and everything else that was required to begin bringing in clients, but I had no idea at all of how to properly market the business. Like so many new entrepreneurs I had the mindset that all I needed to do was slap up some ads and the clients would come running, WRONG…, so yet again another failed business!
Of course there were several other “futile attempts” at successfully starting a business over the years, but let’s fast forward to today. I now coach and teach other women in how to use the skills they have to create their own money making machines, all while working from within the comfort of their own homes.
LMH: Wow Tracey, that’s awesome…so what exactly led you to beginning your own Podcast show and how did you decide the format of your current Podcast show “Coffee With Tracey”?
TO: I started Coffee With Tracey in 2009 as a way for me to position myself as an expert, gain exposure, meet amazing people, learn some really cool stuff and get free books from my guests. (lol) However, I quickly learned that putting together a one hour show would take me at least 5 hours in prep and marketing time. Back then I didn’t have a team and could not handle the staging of a show and juggle my client load so I had no choice but to take a step back…a step that proved to be much further back than I had planned on. In March of 2017 I decided to bite the bullet one more time and bring the show back, but this time with an entirely new look, new flair, and a much stronger host!
I decided on video this time around because for one, video is what’s hot currently and will continue to be for some time, not to mention I love the personal connection it provides. I love being able to see the expressions only guests faces as they share their stories…and so too does the audience members. Video creates that deep connection that one can’t achieve via listening to simply audio.
LMH: I understand it takes quite a team to pull off a show like yours, can you tell us a little about that aspect of your business?
TO: I have a fairly large team; there’s Emily my guest manager who handles all of the recording details and promotional materials. Mark, my husband executes all of the technical aspects and gets the show up on my website. There are copywriters who write marketing material and handle social media promotions, my business manager Mea, who makes sure that everyone is doing what they are supposed to be doing…and when.