The Gentleman Magazine Issue 4 | August/September | Page 66
BENTLEY ON DEMAND: A NEW CONCIERGE-STYLE LUXURY EXPERIENCE
Bentley has announced the trial of Bentley on demand – an
innovative new luxury connected-mobility service designed to
provide customers with a luxury mobility solution wherever
they may be.
As the next step in the company’s luxury mobility strategy,
Bentley on demand enables customers to avoid the
inconvenience and disruption of traditional rental car services.
This announcement comes just six months after the company’s
successful trial with Filld, a mobile-app-based fuel-delivery
service which affords owners the ultimate time-saving luxury
of never having to search for or stop at a fuel station again.
Bentley on demand has been created to meet the expectations
of owners who wish to drive a Bentley while travelling, or who
desire a different Bentley for special occasions. Whether it is
a Bentayga SUV for family adventures, or a Mulsanne Speed
for luxurious dynamic drives, Bentley on demand offers the
car to suit the customer’s requirements, providing a bespoke,
connected, door-to-door service of the highest quality.
The service is designed to ensure seamless delivery of the car to
a convenient location, and minimal disruption to the Bentley
Network member.
As part of the service, upon delivery the concierge will explain
and demonstrate the car’s features. When the reservation has
ended, the same Bentley concierge will meet the customer at
their preferred location to collect the car.
In addition to the luxury and high performance that every
Bentley owners expects, Bentley on demand offers its members
a personalised, convenient and memorable experience.
An Invitation to Trial the Latest Bentley Luxury Service
Bentley Network Members are invited to experience Bentley
on demand via the exclusive Network app. The new service will
be trialed in Los Angeles, New York and Dallas throughout the
summer.
An Exclusive Service for Bentley Network App Members
Bentley on demand is now available to existing Bentley owners
as a concierge service via the Bentley Network app. Members
simply download the app, validate their account, and choose a
suitable Bentley from the extensive luxury fleet available.
Following a confirmation, a courteous reminder of the
reservation will be sent an hour before delivery, and the
member will receive another message to inform them of the
concierge’s arrival with the car.
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