The Gentleman Magazine Issue 4 | August/September | Page 19

seconds and the K-shaped logo appears. In a final nod to the
film, the original Android Wear lighting function is replaced
by the film's logo on the dial, in gold on a white background.
An all-terrain watch with an elegant, English- style Kingsman
touch.
Starting July 6th, the Kingsman Special Edition will be
exclusively available for one month via MR PORTER. It will
appear as the first part in the wider Kingsman: The Golden
Circle “costume to collection”, a continued collaboration
between Matthew Vaughn and MR PORTER.
This is TAG Heuer's first global online launch, following
its partnerships with Chinese online retailers JD.com and
Tmall.com. The Kingsman program is part of the Swiss watch
company's strategy to connect with a millennial audience and
to build its e-commerce business.
On this subject, Jean-Claude Biver stated: "The intersection
between Kingsman and TAG Heuer speaks to what defines
a gentleman today: a combination of prestige, avant-garde
and access to a connected world. Our customers are buying
through online channels more and more every day. We need
to be where our customers are, which means we need to be
online! It is wonderful to be partnering with MR PORTER
because it is perfectly in line with TAG Heuer's ecommerce
strategy, providing a new online purchasing platform for the
next generation of TAG Heuer fans."
Toby Bateman to add: ‘We are thrilled that the TAG Heuer
Connected Kingsman watch will be the first item to launch
on MR PORTER within the ‘costume to collection’ range for
Kingsman: The Golden Circle. The innovative connected
technology and modern aesthetic of the watch will strongly
resonate with our customers, and help build momentum for
our Kingsman launch activity September 7th on MR PORTER,
as the film begins to premiere and release over the course of
the month.’
The Swiss Made TAG Heuer Connected Modular 45 was
designed, developed and assembled in Switzerland by TAG
Heuer, and features an original concept, which is brand new
in the field of connected watches: the connected module is
interchangeable with an Haute Horlogerie mechanical module
— a 3-hands or COSC-certified Chronograph Tourbillon. The
modular concept also applies to the lugs, the strap and the
buckle. A strong, elegant and bold design. This is a genuine
luxury watch, developed in collaboration with Intel: water-
resistant to 50 metres, it features GPS, an NFC payment sensor,
a stunning high-definition AMOLED display and a selection
of infinitely customisable TAG Heuer dials, with Android
Wear 2.0 and a new Companion App to enhance the software
experience.
KINGSMAN: THE GOLDEN CIRCLE WILL BE RELEASED
GLOBALLY IN CINEMAS IN AUTUMN 2017 AND IN THE
UK AND USA ON SEPTEMBER 22ND
The Gentleman Magazine | 19