The Gentleman Magazine Issue 3 | June/July | Page 80

Champagne Lanson Officially Unveils its
Green Label
Champagne Lanson is to become the largest Champagne House
to launch an organic Champagne when it officially unveils its
Green Label during The Championships, Wimbledon (July 3-16
2017). 
Champagne Lanson, which is currently the ninth-largest
Champagne brand in the world, is using certified organic grapes
for a new cuvée from 13 hectares of vineyards in the Marne
Valley around the village of Verneuil. 
These vineyards – which had been managed biodynamically –
were acquired in 2010 from Leclerc Briant, having come up for
sale after owner Pascal Leclerc Briant died in October of that
year. 
Since acquiring the land, Champagne Lanson has used 8ha
of the plot to produce an organic base wine, before deciding
to create an organic non-vintage Champagne using the 2012
base wine
"an excellent harvest in the region that produced the
required quality for the Green Label", according to Paul
Beavis, Champagne Lanson Managing Director UK and
international. 
The organic Green Label Champagne, housed in a
recyclable box, is being made in the Lanson style,
which means that the base wine will not undergo
malolactic fermentation, and hence the decision to
age the Green Label for more than three years on