The Gentleman Magazine Issue 3 | June/July - Page 80

Champagne Lanson Officially Unveils its Green Label Champagne Lanson is to become the largest Champagne House to launch an organic Champagne when it officially unveils its Green Label during The Championships, Wimbledon (July 3-16 2017).  Champagne Lanson, which is currently the ninth-largest Champagne brand in the world, is using certified organic grapes for a new cuvée from 13 hectares of vineyards in the Marne Valley around the village of Verneuil.  These vineyards – which had been managed biodynamically – were acquired in 2010 from Leclerc Briant, having come up for sale after owner Pascal Leclerc Briant died in October of that year.  Since acquiring the land, Champagne Lanson has used 8ha of the plot to produce an organic base wine, before deciding to create an organic non-vintage Champagne using the 2012 base wine "an excellent harvest in the region that produced the required quality for the Green Label", according to Paul Beavis, Champagne Lanson Managing Director UK and international.  The organic Green Label Champagne, housed in a recyclable box, is being made in the Lanson style, which means that the base wine will not undergo malolactic fermentation, and hence the decision to age the Green Label for more than three years on