The Gentleman Magazine Issue 3 | June/July - Page 7

As a traditional watchmaking company, Longines has been producing exceptional timepieces since the very beginning. Today, the Longines Master Collection is the perfect illustration of this corporate ethos, as can be seen from the success enjoyed by this range since it was launched in 2005. All fitted with self- winding movements, the various models in this collection offer various sophistications. The Longines Master Collection brings together the classical elegance and excellent quality which never cease to delight those who appreciate exceptional timepieces. In 2005, Longines launched the line that would become its best-selling product: the Longines Master Collection. Right from the start, this range has enjoyed a level of success that has never waned, making it an emblem of the brand's watchmaking know-how. Over the years, new sizes and sophistications have been added, while the timeless classicism which is the brand's essential characteristic and which has played a major role in its success worldwide has always been maintained. In addition to the traditional models with three hands, the Longines Master Collection offers a wide range of sophistications. Businessman one day, sportsman the next and at times a jet- setter, today's man is many-sided and always on the move. And his range of requirements can all be satisfied by the choice of displays offered by the models in the Longines Master Collection: chronograph functions, indication of time in all 24 time-zones worldwide, power-reserve indicator, phases of the moon or retrograde functions. The sophisticated models in the Longines Master Collection are available in various diameter sizes (38.5 mm, 40 mm, 41 mm, 42 mm, 44 mm) in order to provide the ideal watch to suit every wrist. All models are fitted with self-winding movements. The cases are available in steel, steel and yellow gold or 18 carat rose gold. The black or silver dials are decorated with a barley-corn design which enhances the rhodium-plated or blued steel hands. Water-resistant to 3 bar, these models also have a transparent case back through which the proud owner can admire the fascinating working of the movement. Each timepiece is mounted on a steel and yellow gold or a steel bracelet, or on a black or dark brown alligator strap, all having a folding safety clasp The Gentleman Magazine | 07