The Gentleman Magazine Issue 3 | June/July - Page 49

Panasonic Announce Its ‘4K Pro’ EZ1002 and EZ952 OLED TVs Panasonic has announced that its ‘4K Pro’ EZ1002 and EZ952 OLED TVs have been certified as Ultra HD Premium and received THX 4K certification thanks to their combination of cutting-edge image processing and next-generation OLED panels. Both TVs have also completed a rigorous tuning process with Hollywood giant, Deluxe, to ensure that they accurately reflect the creative intent. Deluxe is a global leader in digital services and technology for content creation and delivery. Ready for Hollywood Since our clients trust us to ensure that consistency of experience we need to be really comfortable. After putting this TV through its paces, we are confident that it does – throughout post-production and right to the consumer.” Yasushi Murayama, head of Panasonic’s European TV business, said, “We are delighted to be working with Deluxe, and creative artists of the highest calibre, to ensure that our consumers really do get to see exactly what the filmmakers intended. Top colourists, image scientists and engineers at Deluxe’s Company 3, EFILM, and Encore post-production companies worked with Panasonic to tune and test the 4K Pro EZ1002 and EZ952 OLED TVs. They have also approved the EZ1002 for use as a client reference monitor for colour grading sessions on blockbuster feature films and high-end television episodics across their facilities. Panasonic’s plasma TVs have for a long time been widely used in film production, and we are honoured that Deluxe will use the EZ1002 OLED TV as a client monitor option in its facilities. It’s a testament to our engineers and the knowhow we have built up over the years, that our OLED TVs are now able to deliver picture quality which meets their stringent requirements for a professional environment.” The company’s creative artists consistently contribute to the most acclaimed movies, TV shows and advertising in the industry, including 13 of the films nominated for Academy Awards this year and 50 percent of the commercials that aired during the recent Super Bowl. Deluxe is also a pioneer in HDR, having already mastered more than 16 episodic titles in this brilliant new format. Ultra HD Premium Certification Stefan Sonnenfeld, Chief Creative Officer of Deluxe and Founder of Company 3, said, “Colour has a latent power; its ability to evoke emotions that help filmmakers tell stories. If you aren’t seeing colour as it was intended, you aren’t getting the experience that was intended. Until now there hasn’t been an affordable way to present multiple formats consistently in a way that we can approve. The Panasonic EZ1002 TV is a major breakthrough, delivering consistently with the parameters and characteristics we see on professional-grade monitors that our colourists are referencing.” “We couldn’t be more excited to work with a partner like Panasonic who recognises the seriousness of what we require in terms of colourimetry and has collaborated with us to tune and rigorously test the technology. Panasonic further announced that both the EZ1002 and EZ952 OLED TVs meet the stringent standards of the UHD Alliance’s highest ‘Ultra HD Premium’ specifications, updated for 2017[i] . The inter-industry UHD Alliance (UHDA) group - which is composed of leading film studios, consumer electronics manufacturers, content distributors and technology companies - has assessed the new Panasonic EZ1002 and EZ952 as meeting a whole range of tough picture performance criteria. This takes in everything from resolution and high dynamic range (HDR) performance to image precision, wide colour gamuts and more besides. THX also agrees As well as securing the highest Ultra HD Premium grade from the UHDA, both OLED TVs have earned 4K Certification from a renowned independent quality assurance group, THX - a recognition of picture quality and accuracy that precious few TVs achieve. The Gentleman Magazine | 49