The Gentleman Magazine Issue 3 | June/July - Page 47

“The Porsche Design BOOK ONE embodies the DNA of our brand down to the tiniest detail and, as our first 2in1 unit, has expanded our product portfolio by adding a new category: Porsche Design Computing. In Microsoft and Intel, we have two renowned partners who were a great help in implementing this strategically important project,” said Jan Becker, CEO of the Porsche Design Group. “We’re thrilled to work with Porsche Design - a world renowned premium-lifestyle-brand - that introduces for the first time a finely crafted 2in1 - the Porsche Design BOOK ONE,” said Peter Han, Vice President, Partner Devices and Solutions, Microsoft Corp. “Porsche Design’s first Windows PC combines a well-constructed hardware and functional design with popular Windows 10 features, including Windows Hello and Windows Ink, enabling a rich pen and touchscreen experience.” The Porsche Design BOOK ONE will be available in the US in April 2017 and avail- able in other countries at Porsche Design Stores and specialty retailers. RRP in the US is $2,495 USD. The Gentleman Magazine | 47