The Gentleman Magazine Issue 3 | June/July | Page 28

DAWN – INSPIRED BY FASHION’ MAKES ASIAN PREMIERE
Rolls-Royce, the world’s leading luxury goods brand, made
a stunning statement at the 17th Shanghai International
Automobile Industry Exhibition (Auto Shanghai 2017) with its
Bespoke lineup, demonstrating its breadth of Bespoke luxury.
On its stand, Rolls-Royce presented ‘Dawn – Inspired by
Fashion’, the most social of super-luxury drophead motor cars;
the darker and more edgy Wraith Black Badge and Ghost Black
Badge; and an exclusive Bespoke model for the China market,
Ghost Sartorial Collection.
Rolls-Royce ‘Dawn – Inspired by Fashion’
‘Dawn – Inspired by Fashion’, recently revealed at the Geneva
Motor Show, made its Asian debut at Auto Shanghai 2017
today. As the spring/summer 2017 Couture Collection of
Rolls-Royce, ‘Dawn – Inspired by Fashion’ presents a perfect
symphony of Rolls-Royce and Haute Couture.
“Rolls-Royce and the world of Haute Couture have long been
bound by a common philosophy – taking the very finest
materials and crafting them into the most exquisite and
desirable luxury goods as expressions of our clients’ taste and
lifestyle,” said Leon Li, Director of Rolls-Royce Motor Cars,
China.
Under the stewardship of Design Director, Giles Taylor, Rolls-
Royce Bespoke designers selected the palette of Andalucian
White upon which to base three vibrant colours of the soft-top
roof – Mugello Red, Cobalto Blue or Mandarin.
The special edition of ‘Dawn – Inspired by Fashion’ that Rolls-
Royce presented at Auto Shanghai 2017 is in the Mugello Red
28 | The Gentleman Magazine
colour scheme. On the outside, Dawn’s Andalucian White is
beautifully accented by a Mugello Red coachline hand-painted
by master craftsmen, reflecting the identical splash of colour
provided when the soft-top roof is in place, just like the finest
Bespoke garments.
The classic black and white colour scheme sets the tone for
the interior of Dawn. Its exquisite dashboard is created in
Piano White with aluminium particles resulting in a silk-like
appearance, evoking the metallic fabrics seen on this year’s
catwalks, whilst the car’s coachline, steering wheel, seats and
door pockets are adorned in Mugello Red. The door pockets
are lined with fine silks, featuring an abstract representation
of the Spirit of Ecstasy with each emblem set precisely at 55
degrees to complement the lines of the door.
The contrast colour scheme used on ‘Dawn – Inspired by
Fashion’ is the latest trend seen on many catwalks in London
this year. The idea is to form an interesting combination
of contrast colours that also complement each other. The
inspiration comes from Neo-Plasticism, also known as De Stijl,
evolved by Dutch Artist, Piet Mondrian, which is one of the
three major schools of modernism design.
Rolls-Royce Black Badge
Wraith Black Badge and Ghost Black Badge made a joint
appearance at Auto Shanghai this year, showing the darker,
more assertive, more confident and more demanding side of
Rolls-Royce. As a permanent Bespoke model, Black Badge
once again demonstrated Rolls-Royce’s credentials as the
world’s leading luxury brand.