In addition to this, the processor allows the loupe function to be
freely positioned for even better assessment of sharpness. This
new function can be used not only on the camera’s monitor
screen, but also in conjunction with the Visoflex electronic
viewfinder (EVF) with 2.4 MP resolution. The viewfinder
features a swivel function for shooting from unusual angles
and an integrated GPS module that can be switched in for
geotagging image files.
The rangefinder system lets me create photographs with my own
visual style. The new M10 and the wealth of present and past
Leica M-Lenses – products that awaken and fulfill the desires
of every photographer”, emphasizes Dr. Andreas Kaufmann,
majority shareholder and chairman of the supervisory board
of Leica Camera AG.
The handling concept: intuitive and reduced to essentials
Since the beginning, Leica M-Cameras have stood for
concentration on only the essential functions. This principle
has been conscientiously pursued in the Leica M10, which sets
new standards in terms of intuitive handling and rapid access
to the settings relevant to photography: For instance, the
controls on the back are limited to the joystick control and just
three buttons for Play, Live View and Menu. The importance
of particular settings varies according to personal preferences
and photographic needs. In view of this, Leica M10 also offers
a freely-configurable Favourites Menu for the definition of a
profile of personally relevant functions.
One of the most distinctive features of the Leica M10 is the ISO
setting dial on the top plate. For the first time in a digital Leica
M, all essential shooting parameters such as focusing, aperture,
shutter speed and ISO value can be selected manually without
using the menu – or even switching on the camera. This allows
even more direct control and greater discretion when shooting.
The WLAN module: memories are there to be shared and
shown
The Leica M10 is the first M-Camera with integrated WLAN
connectivity. This enables fast, wireless transfer of pictures
to Apple mobile devices, where they can be edited and, for
instance, posted and shared in social networks. The Leica
M-App also enables the direct transfer of RAW data in DNG
format to mobile devices for further processing with suitable
apps from iOS Version 10.2. The Leica M10 can also be remotely
controlled by WLAN from a smartphone or tablet. This makes
it easy to shoot perfect pictures from unusual angles or avoid
camera shake when shooting with longer shutter speeds.
Leica M10: A further step towards perfection
‘The Leica M is the heart, the backbone and the soul of Leica
Camera. The Leica M10 unites state-of-the-art technology and
exceptional optical performance with a conscious focus on
the traditional advantages of the unique Leica M rangefinder
system. In this, the innovative camera and its concentration
on the functions essential to photography set new standards,
while its exceptionally lean handling concept takes us a further
step towards absolute perfection. Made in Germany and made
by Leica – the Leica M10 stands as an outstanding brand
statement for the finest arts of engineering, highest quality and
craftsmanship’, explains Oliver Kaltner, CEO Leica Camera
AG.
“The new M, the M10! Not a camera for everyone – but
increasingly a camera for people who love a system that is built
for the future while maintaining consistent compatibility with
its past. The rangefinder system lets me frame and compose my
pictures. The rangefinder system lets me tread in the footsteps
of the world’s greatest photographers.
The Gentleman Magazine | 99