THEGAYUK WINTER 13 /14 Issue 1
AUTO
In December, Ford uncovers the
first-ever Ford Mustang for sale in
the UK. The sixth generation of the
iconic car will be celebrating 50
years in production next year.
There’s something about a Mustang:
the history, the pedigree, the
masculinity, it simply oozes
sexuality. Those butch lines, the
throaty roar of the 420 horsepower
engine, the instant hit of Americana
as you gaze upon its robust features.
The Mustang is back and there’s not
a Sally in sight.
The new Mustang is making its
debut worldwide on four continents
and in six cities, including
Barcelona, where a special Go
Further event will introduce new
vehicles and technologies that will
shape the future of Ford in Europe.
photographic stories of inspiration
using the #MustangInspires hashtag
on Instagram, Facebook and other
social media platforms. The tagged
photos and videos will appear on
mustanginspires.com.
‘Everybody has a Mustang story,
and the emergence of social media
has helped the Mustang community
share and connect these personal
moments in not just words, but
photography and video,’ said Farley.
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‘Mustang is the most ‘Liked’ car of
all time on Facebook, with more
than 5.5 million fans. There is no
better way to build excitement for
what’s next than by encouraging
even more sharing of the Mustang
‘Mustang has come to be much more story through these very personal,
than just a car for its legions of fans emotional mediums.’
spanning the globe from New
Zealand to Iceland and Shanghai to Fan-submitted photos will provide
Berlin,’ said Jim Farley, executive
inspiration to 15 of the top
vice president of Ford Global
Instagram video creators from
Marketing, Sales and Service and
around the world to develop an
Lincoln. ‘When you experience
online short film series.
Mustang, it ignites a sense of
optimism and independence that
Ford will share an original
inspires us all.
#MustangInspires video each day of
the countdown film series,
‘Today, we kick off the countdown to culminating in the worldwide reveal
the all-new Ford Mustang,’ added
of the new Mustang.
Farley, on hand for an event leading
up to the Los Angeles International
So there you go, get yourself a test
Auto Show. ‘With a new design and
drive of one of the most iconic cars
greater refinement, world-class
the world has ever known.∎
power and performance plus
innovative new technologies,
Mustang is ready for the next 50
years.’
!
Ford is counting down to the next
chapter in the Mustang story by
inviting people to share their
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