January 2016 Updated January 02, 2016. A New Buzz Word - Or Timeless Marketing Concept? Is hyperlocal here to stay? Buzz words do have a tenancy to come and go, but the concept of marketing to hyperlocal areas has been around since recorded history and is certainly here to stay. The only real change history has shown is in how we deliver our hyper-marketed messages to others.marketed messages to others. Hyperlocal Marketing: The Oldest Form Of Marketing Around Hyperlocal marketing may be a new buzz word but it is probably one of the oldest methods of marketing in existence. In the days before the Internet, television, radio - even before print, merchants had no choice by to rely on hyperlocal markets to survive. The only thing that has changed over time is the technology available to analyze and market to micro areas. What is hyperlocal marketing? Sometime during 2009 the term "hyperlocal marketing" became a popular new buzz word. Since the term is still relatively new, let me start by saying the unofficial preferred usage is one word "hyperlocal" not two words as in "hyper local," and definitely not linked with a hyphen.