The Farmers Mart Summer 2017 - Issue 51 | Page 99

Case IH Red Power Day 62693 - Everitt&Marshall - 8TH.pdf 1 20/06/2017 10:21:11 C M Y CM MY CY CMY K Case IH historical combines harvesting equipment INTERNATIONAL HARVESTER Sixteen years later, in 1902, separate developments saw five companies all involved in the production of grain harvesting equipment merge to form the International Harvester Company. In 1915, IH produced its first combine, and eight years later introduced the Farmall, the world’s first row crop tractor. Providing greater productivity, reliability and safety, it was part of a revolutionary unified system of tractors and implements for all major farm tasks. The firm went on to sell more than five million. In 1977, IH launched a new combine design that was to revolutionise high-output harvesting, bringing with it more thorough yet gentler threshing than had previously been possible. Doing away with drum-and-concave and straw walkers, and replacing them with a single longitudinal rotor and concave that handled both threshing and separation tasks, the Axial-Flow was revolutionary in its simplicity and crop adaptability, and produced significant advances in grain quality and grain savings. The North East’s premiere CASE IH dealer We pride ourselves on the very best customer service and attention to detail T: 01434 603194 | E: [email protected] www.everittandmarshall.co.uk THE BIRTH OF CASE IH Case IH was formed in 1985, when the then- parent of JI Case acquired the agricultural division of International Harvester, uniting the legacies of Case and IH in a single brand. The first product to be developed by the merged team of designers and engineers was the Magnum tractor, a clean-sheet design introduced in 1987 and spanning 155- 246hp. It became the first tractor to win the Industrial Design Excellence Award. Today, after sales of more than 150,000, Magnum retains its core characteristics, but has been completely redesigned, with models of up to 419hp available, and with a unique Rowtrac rear track option. In the 1990s, Case IH launched its first Advanced Farming System technology, enabling farmers to begin to benefit from developments such as auto-steering and yield mapping. With levels of repeatability down to as little as 2.5cm, AFS has helped to maximise the efficiency of inputs by minimising wastage. www.farmers-mart.co.uk Summer 2017 99