The Farmers Mart Apr-May 2018 - Issue 56 | Page 15

FARM NEWS 15
• APR/MAY 2018
CROP PROTECTION PODCAST
LAUNCHED BY ADAMA
Adama Agricultural Solutions UK Ltd (Adama) has launched a new podcast aimed at providing
UK arable farmers and agronomists with the latest crop protection news and advice.
THE new ‘ArableAware’ pod-
cast contains a range of topical
features, articles and stories
including on-farm interviews
with farmers, agronomists and
other industry experts as well
as Adama’s own fungicide and
herbicide specialists.
“Podcasts are growing in pop-
ularity as a means of divulging
targeted information to a specific
audience,” explains Abbie Bieny,
Adama’s digital marketing special-
ist. “We recognise
that farmers
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‘ Podcasts are
growing in
popularity ’
spend a lot of time alone in their
tractor cab or farm vehicle, es-
pecially during the busy drilling,
spraying and harvesting seasons,
and wanted to provide them
with interesting, relevant and
thought-provoking audio content
that they can download and listen
to at their convenience.
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