The English update issue 164 165 | Page 40

Marketing Informercial Target your Market Professional Marketing & Branding Tools for SMB's & Non-Profits Learn about target marketing, niche marketing and the 4P's as well as how to build a brand identity and the difference between internal branding and graphical branding by Estie Rand Monday, 10th of March at 9:30am-11:30am Subsidized entrance fee: NIS 20 >Limited seating, prior registration required< Taking place at the Jerusalem Hub Sha'arei Ha'ir Building, 216 Jaffa Street 9th floor Call: 02-5388665 Email: [email protected] JerusalemHub Jerusalem Hub The place to grow your business Capture the Image! ARAKINO - A NEW ALCOHOLIC BEVERAGE MAKES ITS DEBUT IN TIME FOR PURIM This Purim’s newest alcoholic beverage is brought to us by Levitowitz Ltd, a family business based in Ashdod that has already introduced us to Shpitz and Shpritzer, two carbonated wines. Arakino is an exciting new drink that will enhance any Purim seudah or celebration. It has an 18.5% alcohol content and is available in 5 flavors, Natural (anise), Lime, Red Grapefruit, Pineapple and Muscat. Arakino is made by an alcoholic fermentation process of grape juice and anise seeds. It has a fruity flavor and is very reminiscent of champagne in its corked bottle sealed with foil wrap. Arakino was presented and very warmly received at the Kosher Wine Festival held recently in Binyanei Hauma. It is available at Pyup Beverages in Jerusalem as well as select beverage stores throughout the country. For a special new addition to your Purim shopping list – make sure to add Arakino – and l’chaim! Tel Aviv Kosher Food Festival Attracts Thousands [email protected] | www.avromi.com | 052-7159-270 EATING KOSHER 3, the 3rd annual winter kosher foods festival will take place in Tel Aviv from March 2 – March 13 this year. At this festival the top chefs and restaurants in the country present their best courses to the public at reduced prices. A recent poll has shown that about 76% of the Israeli population is interested in this event. Even many who may not keep strictly kosher get a chance to experience the culinary specialties offered at this fair which is usually attended by approximately 10,000 people. Several mehadrin restaurants are also participating.