The Emerald Newsletter | Kappa Delta Chi Sorority Summer 2017 | Page 5

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Choose a job you love, and you will never have to work a day in your life

Hispanic Scholarship Fund Facebook

#HSFstories HSF Leaders: Orietta Verdugo, Manufacturing Manager for the Substrate Packaging Technology Development Factory, Intel Corporation; Member, Phoenix HSF Advisory Council

Ms. Verdugo was born in Ajo, Arizona, and raised in various small mining and farming towns, throughout Arizona and New Mexico, along with four siblings. Both parents had moved to the US from Sonora, Mexico. Her father worked in copper mines for 40 years, while her mother focused on raising the family. Neither parent had the opportunity to attend high school, but her mother worked to receive her GED at the age of 45, and went on to work at Walmart until she retired.

Ms. Verdugo credits a number of mentors, as well as her older siblings, with having motivated her to pursue higher education. “My oldest sister Nitza was the first person in my family to graduate from a university. She used to drop me off at elementary school on her way to college,” she recalls, leaving her with the sense that it was “…normal and expected to attend college after high school.”

Ms. Verdugo went on to study Industrial Engineering at Arizona State University (ASU), where she graduated with a BSE magna cum laude. She worked for four years before earning a master’s degree in Engineering Systems, and an MBA, from the Massachusetts Institute of Technology (MIT).

As an undergraduate she received full-tuition scholarships, but she struggled to cover the other costs. “Each semester I would apply to dozens of scholarships to help fund my education,” she explains.

She was ultimately awarded a number of scholarships, including one from HSF. “[The scholarships]… meant that I…could concentrate on my academics, and not have to focus on working more hours or getting a second job,” she said.

Today, she is the Manufacturing Manager for Intel Corporation’s Substrate Packaging Technology Development Factory in Chandler, Arizona, overseeing its strategy, tactics, and metrics.

Previously, she participated in General Electric’s Operations Management Leadership Program for newly-minted engineers, and also worked for GE in strategic planning. She also served at Zara, where she designed a supply chain tool to maximize store retail profits.

An active member of her community, she has served on the boards of the GE Hispanic Forum, the Intel Latino Network, and Aguila Youth Leadership Institute. Currently, she is the Si Se Puede Foundation Vice Board Chair, and the Kappa Delta Chi Sorority Inc. Alumna Advisor, at ASU. She also serves on the HSF Phoenix Advisory Council.

Her service has been recognized through various awards and distinctions, including the Young Hispanic Corporate Achievers Award from the Hispanic Association on Corporate Responsibility, and being named as one of “40 Hispanic Leaders Under 40,” by Univision Radio.

Her advice to students getting ready to graduate and enter a profession: “A job is something that you can always obtain, a career is a lifetime commitment. Be true to your personal goals and make decisions that is best for you.”

By Gina Garcia, former VP of Public Affairs

Kappa Delta Chi Sorority, Inc. wants to be sure our sisters know the many marketing resources that are available to assist chapter members develop effective and aesthetically pleasing communications that properly represent the KDChi brand. From power point templates to correct usage of our logo, it’s essential our members have the tools and resources to represent our organization in a professional sense.

To develop the brand, Kappa Delta Chi Sorority, Inc. worked in partnership with Hot Dog Marketing Inc. of Austin, Texas to develop an award-winning logo and brand identity to reflect the evolving needs of our community service and professional organization. Led by Kappa Delta Chi's Vice President of Public Affairs Gina Garcia, with the help of our National Administrative Council and members of the Board of Directors, the branding initiative began taking shape over the course of 2015.

Where can you find these tools?

Go to KappaDeltaChi.org and log into MemberClicks. Once you’re logged in, click Resource Center Tab and scroll to Marketing Tools. This release is an overview, not an all-inclusive detailed list of what’s available.

Branding Guide:

This document was produced to help sisters develop effective and aesthetically pleasing communications based off of our new KDChi brand and logo. Use this guide to:

- Create and work with vendors to use approved styling using our official KDChi logos and visual elements

- Explains all of the KDChi templates available for download and details font types, sizing etc.

- Understand visual stylings and order KDChi branded business cards for your chapter

KDChi Branded Templates:

- Download a template for KDChi branded PowerPoint presentations

- Download templates for KDChi branded letterhead (with and without officers listed)

- Download recruitment brochures, postcards, rack cards for recruitment and distribution

Marketing Manual:

This document was produced to helps sisters develop effective ways to market their chapter and includes many resources like the following:

- Effective ideas to market your chapter

- Pantone colors for our shield and brand logo

- Understand what KDChi has trademarked

- Tools to create beautiful flyers for events

- Web site design tools and examples of current chapters who are in compliance

- How to create QR codes

- How to write request letters for donations, speakers etc.

- Style guide detailing punctuation, titles and correct verbiage when writing about our organization

Our members are now able to access marketing resources via MemberClicks. KDChi President Melanie Rodriguez shared,

KDChi Marketing Resources!

“As a sisterhood, Kappa Delta Chi Sorority drives change in our communities everyday through service that blends education and professionalism. We are proud to share this new brand that propels our visual identity.”