Kappa Delta Chi Unveils
New Branding Initiative
Kappa Delta Chi Sorority, Inc. is pleased to announce that it has worked in partnership with Hot Dog Marketing Inc. of Austin, Texas to develop a new award-winning logo and brand identity to reflect the evolving needs of our community service and professional organization. Led by Kappa Delta Chi's Vice President of Public Affairs Gina Garcia, with the help of our National Administrative Council and members of the Board of Directors, the branding initiative began taking shape over the course of 2015.
KDChi’s National President Melanie Rodriguez is excited about the opportunities the rebrand offers, “KDChi is growing and evolving. This is the perfect time to update our visual identify to reflect who we are as a sisterhood."
The branding process started with polling of our membership to gain insight as to what characteristics and visual brand they felt our organization represented and in what direction they wanted to see the organization go. Garcia then produced a request for proposals based off of the feedback that was shared with 15 marketing companies from across the country including Los Angeles, California, Georgia and New York.
Hot Dog Marketing, located in Round Rock, Texas, was chosen based off of initial consults, feedback and their portfolio. Hot Dog Marketing has worked with over 200 local and small businesses in the past three years and has come to be known as a service-oriented agency, a cause that hits close to home for the KDChi family. KDChi was Hot Dog Marketing’s first national rebranding project led by creative director Brandon Cornwell. KDChi leadership worked hand-in-hand with the marketing company to craft a logo and branding initiative that exceeded the expectation.
Once the branding project was near finished, terrific news came that for its branding and graphic design project for KDChi, Hot Dog Marketing won a 2015 MarCom Award. The MarCom Awards recognize outstanding creative achievement by marketing and communication professionals. There were over 6,500 entries from throughout the United States, Canada and 15 other countries in the 2015 competition.
“Our KDChi family is thrilled to have had the opportunity to work collaboratively with Hot Dog Marketing on an award-winning rebrand that gives us the look and feel that best represents our community service organization,” said Gina Garcia, VP Public Affairs. “We went into the partnership and rebrand project with open minds about what the creative process would bring and we’re moving forward with all of our organization ecstatic about it. The new brand gets who we are and the message we’re trying to share with the public.”
This year, KDChi will unveil the logo and launch the rebrand over the course of several communication initiatives. Our members will be able to access the needed materials via a member-only access via our online portal. "As a sisterhood Kappa Delta Chi Sorority drives change in our communities everyday through service that blends education, professionalism, and cultural awareness,” Rodriguez shared. “We are proud to share this new brand that propels our visual identity.”
KDChi is also looking forward to growth and strengthening in all areas of the organization and is excited about the future, including a 30th anniversary in 2017. Kappa Delta Chi is available online at www.KappaDeltaChi.org and at @KDChi.
Kappa Delta Chi Sorority, Inc. is a Latina founded, 501 c 7, national sorority who aims to achieve professional development, academic excellence, and graduation of all its members; an organization dedicated to community service to their local university communities with an emphasis on the Hispanic/Latino population.
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Dear Sisters,
Conference 2016 in Austin, Texas was a blast! If you attended the conference you were one of the 305 sisters who were able to experience the wonderful city, some first time ever events, and excellent workshops. For this conference we had 110 attendees provide us with valuable feedback on our conference evaluations. We learned some great information from these evaluations, and I would like to share some of this information with all of you. First, we asked sisters to rank the workshops that they attended so we would know which topics and presenters were received the best. This enables the conference committee for 2017 to see which topics were popular for this year and could possibly be expanded in 2017. The information also allows us to engage in a conversation with the presenters who were very popular to see what their presentation style and level of engagement with the audience was so we can duplicate this as well. The following were the most popular workshops at our 2016 conference based on the percentage of first and second place ratings they received.
Undergraduate Workshops
• An Exploration of Body Image & Self-Compassion presented by Caroline Crawford
• Balance Plate presented by Sofia Gayou
• Conference 2017 Planning Focus Group facilitated by Maggie Dominguez
• Steps to a Healthier You presented by Karla Cruze-Silva
• Meet Your District Chairs facilitated by Collegiate Affairs
Alumnae Workshops
• Onward & Upward: Transitioning to Graduate School presented by Karla Cruze-Silva
• Envision Your Secret Life presented by Samira Lopez and Maritza Villegas
• Designing Your Life presented by Cornelia Shipley
• Graduate New Member Educator Training facilitated by Evoanna Kelly
In addition to learning about the programming from the evaluations, we also learned how much sisters appreciated and were so excited to be a part of the honorary ceremony for Major Gen. (Ret.) Angela Salinas and have her as a keynote speaker at the Emerald Gala.
Kayla and myself are excited to use all of the feedback and share it with the 2017 National Conference Planning Committee. Please stay on the lookout in your email for messages from Kayla regarding openings for conference directors and committee members. We can’t wait to see you all in Orlando!
In sisterhood,
Maggie Dominguez
About Maggie:
Maggie Dominguez is a sister from the Delta Chapter at the University of Arizona. She was initiated as part of the Gamma Class in Spring 1993. She is currently a full time faculty member at the University of Phoenix and pursuing her PhD in Higher Education Administration graduating in December 2016. She has two wonderful future legacies: Reina (17) and Elena (11). She has served in various positions on the National Executive Board, Board of Directors, Foundation, and former National Alumnae Association with over 10 years service to our sisterhood.
Maggie Dominguez
Delta