The Economic Development Pulse October 2015 - Page 13

1. What prompted Ron and Rick Betenbough to establish Betenbough Homes?

Betenbough Homes was founded in 1992 when father and son, Ron and Rick Betenbough, teamed up to deliver quality homes at the most competitive price. The pair built 11 homes that inaugural year and 53 homes the following year, launching a business built on providing individuals with an unparalleled home buying experience. Now, almost 24 years later, Betenbough Homes has built 6,500 homes in communities across West Texas.

Throughout the years, the Betenboughs established a faith-based, employee-owned company committed to build, serve and impact the communities it calls home.

2. How has the current economy affected your company?

Betenbough Homes continually strives to build the highest quality homes at affordable prices. Since Betenbough Homes is comprised of families building homes for families, our customers are at the heart of our decisions and we endlessly strive to keep homes affordable for the Odessa community. Despite changes in the market, we have been blessed to remain busy as home buyers continue to trust us to build their brand new homes.

Our company highly values its strong relationship with its trade partners, the subcontractors which build our homes. We host several trade partner appreciation events throughout the year including lunches and a holiday event, to get to know our trade partners better and express how grateful we are for their work. Due to our efforts, we are able to continually keep a strong trade base. Today, as a result of our construction systems, we are able to offer consistent work to our trade partners, which benefits the individuals and their families.

3. Are there any consumer trends that have taken place within the past year?

Over the past year, the average age of our home buyers in Odessa is 35. The majority of our customers fell within the 20-59 age range. This age range is what we have consistently observed of our home buyers throughout the years and would not indicate a change in consumer trends for our company. The majority of buyers would be included in the Gen Y demographic. However, this demographic also represents the majority of our buyers in other regions where we build.

Interestingly, 22 percent of home buyers in Odessa are between the ages of 20-24. This percentage is similar among our Midland home buyers as well, but lower than the national trend of millennials building a home later in life.

4. Betenbough has a simple, yet powerful mission statement: Build, Serve, Impact. In which ways does the company incorporate this mission into the everyday business operations?

Betenbough Homes’ mission of build, serve, impact is lived out in daily actions of its employees. Each employee strives to build the highest-quality home for every family who places their trust in the builder. Our construction team is dedicated to ensuring homes are built to our standards and in a timely manner. We’re not only focused on building homes, but building-up one another. This can be evidenced through trade partner luncheons that we host to show our gratitude and through employee devotionals that are offered weekly.

Serving one another and our community is also engrained in our company culture. We recently hosted a Home Buying Class for community members and in doing so, were able to equip individuals with information on how to buy a home and choose a lender. Our employees are also passionate about serving organizations in the community that are dedicated to helping Odessans. We have a giving team that meets monthly to decide where company funds should be donated. Various nonprofit organizations and ministries have benefited from community grants including Honor our Troops, Christmas in Action, Senior Link, Permian Basin Rehabilitation Center, American Diabetes Association, and Teen Challenge.

Lastly, our mission is to impact our community in such a way it is transformed for the better. Recently, our team made a significant donation to the Odessa Parks Foundation to make improvements to Lawndale Park. Our family of homeowners and our employees enjoy this park since it’s in our North Park neighborhood, and we wanted to assist in making it more enjoyable for Odessa families long into the future. Impact is also lived out on a smaller scale. For example, one of our sales team members recently closed on her home. Our team came together over a weekend to help landscape her yard, serving her because our team is a family and we desire to positively impact each other.

Quality of Life

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Betenbough Homes

Kathryn Miller

New Home Sales Manager