The Driver - Summer 2016 The Driver - Summer 2016 | Page 5

T

he compact, well-puttogether 2017 Escape retains
most of the outgoing model’s
sheet metal skin: there are, however
some significant changes made to
the exterior—specifically the front
and rear end. The newly updated
grille is quite similar to that of its
mid-size cousin, the Ford Edge.
There is a more pleasing symmetry
to the exterior appearance—and,
dare we say it’s a little more
rugged—possibly becoming a
viable choice for more of a male
demographic?
Interestingly enough, Canadians—
male and female and from often
disparate socio-economic groups—
have really embraced the notion
of utility vehicles. While few can
truly handle off-road duties with
competency, that was never really
the point. They are adaptable,
reasonably comfortable and well,

utility-like. Some come with front
wheel drive, some four wheel drive;
the Escape opted for the more
sensible all-wheel drive solution. In a
hotel presentation room at Calgary
airport, Greg Watkins, Product
Marketing Manager (SUVs) at Ford
Motor Company, introduced the
latest version of engineering and
design.
How much do Canadians love
their CUVs? In 2015 some 700,000
were sold in Canada alone. Further,
in Canada, the Escape has enjoyed
its status as the category leader,
moving 47,726 units last year alone,
well over 5,000 more than its
closest competitor. The volume of
crossovers sold last year represents
33 per cent of all vehicles sold in
Canada. It’s estimated by industry
pundits that by 2020, crossovers will
account for 40 per cent of general
sales volume.

Since the introduction of the
Escape back in 2000, the popularity
of the marque has continued to
grow. It should be noted that within
this particular market segment,
there are no signs of waning
popularity; in 2015 there were 25
different crossovers.
With years of growth and success
behind this market leader, Ford has
reason to be proud. Based on our
driving experience from Calgary to
Jasper via Lake Louise and back
over a 24-hour period, it’s safe to
say that complacency has not taken
root and confidence is high. With
clear skies and a favourable forecast,
we were soon on our way into some
truly magnificent country, driving on
well-engineered roads made to be
driven: many roads seemingly carved
out of the Rockies them