The Driver - Spring 2017 TheDriver_Spring_2017_v4_singles | Page 8

To EV or not to
EV: that is still
the question
by
David Taylor
Back in 2012, Renault-Nissan CEO Carlos Ghosn
estimated that his global company would hit the
mark of 1.5 million electric vehicles (EV) sold by
2016. Renault-Nissan, regardless of the less-than-
stellar success of the odd-looking Nissan LEAF,
didn’t come close to achieving such numbers.
The actual global figures amount to less than
one-third of Ghosn’s projections.
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THE DRIVER
I
nterestingly enough, it appears that
the press and industry analysts are
filled with optimism, as well as a
healthy dose of realism/skepticism,
concerning the rise of EV market share.
In reality,