The Driver - Fall 2014 | Page 5

something special. We were told that there would be a major announcement. Curiosity got the better of many of us, so we stuck around. Once made, there was an audible intake of breath from much of the audience—and a few curses from others. Nissan Canada announced that their new world car, the 2015 Nissan Micra, which was to be re-introduced in the spring, would be available for a starting price of $9,998! Less than $10K for a brand new car in 2014 and unique to Canada, no less. This vehicle and all trim levels would not, initially at any rate, be available south of our border in 2014. Point of interest; the lowest priced new car in the United States happens to be the Nissan Versa S at $11,900—and for the record, that’s also $US. Fast-forward to May when a group of journos were invited by the manufacturer to attend a pre-launch event in Montreal. We were to experience driving this urban mite on the narrow sometimes challenging streets of old Montreal—and rural Quebec. Some background; the Micra was first introduced in 1984 and was sold on these shores until 1992. In that time, Nissan Canada sold 40,357 units—quite respectable but not necessarily outstanding numbers. Back to the present; to put things in perspective, the entry-level Micra S is pretty much an all manual vehicle—fivespeed transmission, windows, door locks et al. For $9,998 for a brand new car, it’s, however, an unbeatable value. In all there are eight different models—something for every discerning budget and driving experience. While the basic Micra is the lowest-priced new car in Canada—by more than $2,000, Nissan Canada does not expect this car to be their leader. Rather, the Micra S with a four-speed plus overdrive automatic transmission including air conditioning and cruise control will retail for a net $13,298. Try getting air conditioning in any other new car for t