The Doppler Quarterly Winter 2017 | Page 29

ing systems and expect the same results . Transitioning to a digital world is a monumental task . It involves developing the right data infrastructure and finding the right talent to ensure your initiative is successful . If you lack in-house capability to build and develop these new initiatives , look to acquire help in the form of professional services or acquisitions . Those who stand by and wait for things to happen will not find the value , and I suspect that the market will push them out of the way .
A Never Ending Cycle
Even after you innovate , technology will continue to evolve . When you reach the top of one S curve , it is the start of a new one . Adapting once and staying stagnant is not enough in today ’ s day and age . It is time to get comfortable embracing change . This is not a single change . This is a process that will reward those who embrace continuous self disruption and punish those who remain complacent . The choice is yours .
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