The Doppler Quarterly Winter 2016 - Page 3

The Doppler Effect The first Doppler came out in 2011. It was a ment business has grown from a humble basic HTML email, filled with an assort- startup to a cloud powerhouse serving the ment of cloud computing articles that we Global 2000. Cloud adoption (and the need enjoyed reading and hoped our early fol- for advice and best practices to get there lowers would too. successfully) has never been greater. To At the time, Cloud Technology Partners only had 9 employees and our summer intern Brad put the whole thing together in a couple weeks. It wasn’t perfect but it was keep up, we’ve published hundreds of arti- cles, recorded hours of webinars and dis- tribute The Doppler to over 5,000 IT pro- fessionals every Friday. informative and helped us raise awareness We have copies of our early Dopplers hang- around the enterprise cloud movement and ing on the wall in our Boston headquarters our young company which was leading the and every time I stop and read them, I can’t charge. help but get a sense of nostalgia. From What started as a monthly publication turned into a weekly roundup and, as our team expanded, we started to write our own articles, sharing the learnings gained from helping our early clients in their tran- sition to the cloud. A quickly growing sub- these early reports we’re now being quoted in the Wall Street Journal, producing our own podcast and sharing advice on enter- prise cloud from some of the best thought leaders in the business. Heck, we’ve even published 5 books on cloud computing! scriber base showed that The Doppler was In the past 4 years we’ve learned a lot lead- filling a need. The cloud was new and we all ing 250 of the world’s most advanced cloud wanted to learn - how it could save us initiatives. It was a dedication to sharing money, speed our deployments, make us these learnings that inspired our crack more efficient, and ultimately, transform marketing team to send that first newslet- our businesses. ter, and it’s the same dedication that led to Fast forward to today: Cloud Technology Partners is now over 100 employees, Brad runs marketing, and our consulting, appli- cation migration and application develop- the publication you’re holding now. We hope you learn something new and enjoy reading the very first print edition of The Doppler. Chris Greendale Founder, Chairman & CEO WINTER 2016 | THE DOPPLER | 1