The Doppler Effect
The first Doppler came out in 2011. It was a ment business has grown from a humble
basic HTML email, filled with an assort- startup to a cloud powerhouse serving the
ment of cloud computing articles that we Global 2000. Cloud adoption (and the need
enjoyed reading and hoped our early fol- for advice and best practices to get there
lowers would too. successfully) has never been greater. To
At the time, Cloud Technology Partners
only had 9 employees and our summer
intern Brad put the whole thing together in
a couple weeks. It wasn’t perfect but it was
keep up, we’ve published hundreds of arti-
cles, recorded hours of webinars and dis-
tribute The Doppler to over 5,000 IT pro-
fessionals every Friday.
informative and helped us raise awareness We have copies of our early Dopplers hang-
around the enterprise cloud movement and ing on the wall in our Boston headquarters
our young company which was leading the and every time I stop and read them, I can’t
charge. help but get a sense of nostalgia. From
What started as a monthly publication
turned into a weekly roundup and, as our
team expanded, we started to write our
own articles, sharing the learnings gained
from helping our early clients in their tran-
sition to the cloud. A quickly growing sub-
these early reports we’re now being quoted
in the Wall Street Journal, producing our
own podcast and sharing advice on enter-
prise cloud from some of the best thought
leaders in the business. Heck, we’ve even
published 5 books on cloud computing!
scriber base showed that The Doppler was In the past 4 years we’ve learned a lot lead-
filling a need. The cloud was new and we all ing 250 of the world’s most advanced cloud
wanted to learn - how it could save us initiatives. It was a dedication to sharing
money, speed our deployments, make us these learnings that inspired our crack
more efficient, and ultimately, transform marketing team to send that first newslet-
our businesses. ter, and it’s the same dedication that led to
Fast forward to today: Cloud Technology
Partners is now over 100 employees, Brad
runs marketing, and our consulting, appli-
cation migration and application develop-
the publication you’re holding now. We
hope you learn something new and enjoy
reading the very first print edition of The
Doppler.
Chris Greendale
Founder, Chairman & CEO
WINTER 2016 | THE DOPPLER | 1