The Cost of Time The Agility Bubble is measured in two dimensions: cost and time. Direct costs can be controlled and managed; however, total monetary investments will range greatly depending on the complexity of the applications. Specifically, the older the apps and the more entangled they are with other applications and databases, the less likely the cost of cloud adoption can be justified. However, straight-line TCO and ROI calculations will probably take a back seat to the larger, more critical issue of time. 38 | THE DOPPLER | SUMMER 2018 Speed is the new currency of an organization. Freed from the burden of legacy infrastructure, systems and processes, agile new competitors pop up like prairie dogs on a Kansas farm. They move faster, have access to like technologies and lack the process sludge clogging global IT. That’s why technology investment is not the antidote. The cure is a cultural revolution – from the inside out – that turns over the status quo and reshapes people and processes so they can respond rapidly to market conditions.