The Doppler Quarterly Summer 2017 - Page 10

Transitioning to a Data Driven Organization Joey Jablonski As organizations transition from the traditional uses of information technology to becoming data driven organizations, the impact can be tremendous but the transition can be bumpy. The payoff for a data driven organization is clear; More effective decision mak- ing, better response to customer needs and the ability to stay ahead of com- petitors with innovative ideas and methods. Data driven organizations can execute more quickly, better understand the impact of decisions, and ensure that all elements of the organization have an opportunity to propose ideas that will improve the customer-product relationship. Figure 1: B