Applications that ISVs move to the cloud
often require modernization to fully
leverage what the cloud has to offer and
achieve their business goals.
Reimagine the user experience in ways
that are customer centric and market
relevant Quickly validate technical decisions and
end-to-end functionality through a
proof of concept (PoC)
While ISVs understand the technical benefits of refactoring
their application codebase, many do not consider one of the
key factors driving customer loyalty – the user experience.
To drive the most creative solutions, experience design
development should employ empathy workshops to
uncover what customers really want, and design sessions
that quickly turn ideas into interactive prototypes. These
workshops and design sessions should include real custom-
ers who can provide iterative feedback as prototypes are
developed and refined. Using these techniques ensures
that the modernization effort encompasses not only the
technology, but also the customer experience. Take this
opportunity to delight your customers. If you do not, your
competition will. Often an ISV’s stakeholders want a high degree of comfort
that their software product will perform in the cloud as
expected. There may also be technical decisions to evaluate
and validate. A PoC is a cost-effective way to quickly
demonstrate end-to-end functionality, validate emerging
technologies and/or prove value to stakeholders, investors
and even customers. A PoC is also a good way to create and
validate the foundational infrastructure and technical com-
ponents required for the refactoring sprints. Time to mar-
ket is critical. Build out only the minimal cloud infrastructure
needed to support the PoC, and develop only the PoC ele-
ments that are critical to moving the decision forward.
SPRING 2019 | THE DOPPLER | 41