Migration, Management and Market Share: The Future of the Cloud in 2018 David Linthicum The number of bad predictions we see at this time of year always takes me aback. Everyone in the cloud space, including vendors, reporters, and pundits (like me) seem compelled to make predictions for the next year, and most of them end up being wrong. Why? Look closely at credentials. Most have dogs in the hunt. Or they are beholden to one cloud provider or another, so the predictions seem to spin in a posi- tive way toward those whom they shill for. So, what’s different about my predictions? I’m inde- pendent. It’s a requirement for cloud computing con- sultants to provide independent and objective advice. While you may not agree with my predictions, you won’t be able to find any obvious bias. 34 | THE DOPPLER | FALL 2017 So, here are mine for 2018: Public Cloud Market There are, in essence, three major public cloud pro- viders that are in direct competition: AWS, Google, and Microsoft. So what happens to the public cloud market in 2018? In 2018, I predict that Microsoft will continue to gain ground on AWS, in terms of market share. While AWS won’t stop growing, and for good reason, Microsoft will accelerate the growth of the market share they already control. The bad news for Microsoft is that the market may not live long enough for them to catch up to AWS. However, Microsoft can still be happy with their strong “second place” ranking.