The Doppler Quarterly Fall 2016 | Page 32

Time to Market, Not Portability, Should Be the Focus When building new solutions to drive your business forward, what is more important: time to market or avoiding cloud lock-in? Too often clients are focused on theoretical future events where they may want to switch clouds for pricing or other reasons. This is not the right approach and has caused many innovation projects to be delayed or even canceled before they reached the market. AWS, Google and Azure all have amazing platform and innovation services that can dramatically accelerate time to market. For example, AWS Mobile Hub, Google Firebase, and Azure App Service all accelerate delivery of cross-device solutions tied to your cloud-based back-end services. Additional reasons to use native features of your cloud include: Performance - Native features of public clouds can provide better performance than with non-native features. For example, you can deal with an I/O system that works with autoscaling and load-balancing features. Efficiency - Cloud-native applications’ use of cloud-native features and APIs should provide more efficient use of underlying resources. That translates to better performance and/or lower cost. Cost - Applications that are more efficient typically cost less to run. Cloud providers send you a monthly bill based on the amount of resources you’ve consumed, so if you can do more with less, you save on dollars spent. Scalability - Because you’re writing the application to the native cloud interfaces, you also have direct access to the autoscaling and load-balancing features of the cloud platform. 30 | THE DOPPLER | FALL 2016