PROPERTY SALES Page 59 last sale . Today ’ s news is no longer tomorrow ’ s fish-and-chip wrapping . The longevity of content now also encourages quality of workmanship and credibility , and provides a long-term resource to tap for information , Your message , within a digital enviroment , if utilised correctly , has near-immortality .
You should ensure that all content starts with credibility and association . You need to be showcased as a visionary , so it ’ s imperative to outline your vision . Detail your plans to make the vision a reality and discuss the solutions to realtime problems . The communication strategy you follow should be holistic , incorporating print , digital , online , social and networking media platforms for best results . Your message is the silver thread that pulls it all together – and don ’ t underestimate the power of your images and video to drive this .
You need industry specialists , content creators and curators , who work the market every day to make this happen . You want a team that ’ s been to your site , had drinks in your clubhouse , played golf on your course and , most of all , has got to know your community and others like it . For a new development , you want a team that understands what it takes to launch a new brand , with the experience to do so .
Estate Living Communications is the industry expert that offers unique content creation and ensures the strategic distribution of that content . It ’ s a platform that fills a niche and plays an indispensable role in marrying aspects of branding , marketing , networks and communication between the market and investors , which ultimately drives sales .
As the conduit to the market , Estate Living ’ s core theme is building the community and , through this , driving sales . Promotion needs to be done in a manner that reflects your community within its specific environments . To avoid waste , your communication needs to be direct , targeted and specific to your market .
The Estate Living platform launched in 2012 and is dedicated to serving the specific interests of estates and developments in the domestic and foreign markets . The platform and its people offer in-depth insight into this exclusive and continuously expanding sector . It serves as a goto resource for “ anything you need to know about estate life under one roof ” and an integrated communication and sales referral channel .
The platform is an unbiased multimedia portal into the community , consisting of printed materials , digital publications and communications , a resource website and development portal , a referral business and an affiliate network . Each medium and division serves to drive information , generate sales and opportunities , and bring the community together as a collective . This offers a superior and vital marketing instrument for you to utilise in formulating compelling branding , ongoing awareness and sales .