The CSGA Links Volume 2 Issue 2 April, 2014 | Page 18
Travelers Championship Sponsorship Extended through 2024
T
he PGA TOUR, the Greater Hartford Community Foundation and Travelers
announced a 10-year title sponsorship extension of the Travelers
Championship. Travelers became the title sponsor of its hometown
tournament in 2007.
"The Travelers Championship is an important part of the sports history
in Connecticut and has presented us a tremendous opportunity to support the
community and charities throughout the region," said Jay Fishman, Travelers
Chairman and CEO. "Our sponsorship of the Travelers Championship has been a
great investment for the community and our business. We are also very pleased to have the opportunity
to promote both our commercial and personal property casualty insurance by extending our marketing
relationship with the PGA TOUR."
"As a longstanding pillar of the Greater Hartford community, Travelers took the significant step in
2007 to assure this tournament's future and the continuation of its significant charitable and economic
impact," said Tim Finchem, PGA Tour Commissioner. "Since that time, the tournament has continued
to prosper and remain a tremendous asset to the entire region, thanks to the outstanding partnership
between the host organization and Travelers. We are thrilled that this legacy will continue, and we are
delighted to expand our relationship with Travelers through our Official Marketing Partner Program."
"Travelers became the title sponsor of the Travelers Championship because it is good for the
community and it benefits charity," said Andy Bessette, Travelers Executive Vice President and CAO. "By
extending our title sponsorship, expanding our official marketing partnership with the PGA TOUR, and by
adding new fan enhancements, we are well positioned to build upon what we have accomplished in the
first seven years as title sponsor."
The Travelers Championship has generated more than $31 million for charities throughout Connecticut
since its inception in 1952, including $1.253 million for 180 charities in 2013. A primary beneficiary of the
tournament has been The Hole in the Wall Gang Camp, a residential summer camp and year-round center
designed to serve children and families coping with cancer and other serious illnesses. It was founded in
1988 by the late Paul Newman.
"Travelers has been incredibly supportive and dedicated to the success of this tournament," said
Nathan Grube, Tournament Director. "Travelers has been very active in terms of promoting the tournament
and engaging the community in it, and has encouraged its employees to become involved as volunteers.
It is a wonderful partnership."
The 2014 tournament will be held the week of June 16-22 at TPC River Highlands in nearby
Cromwell, Conn. The defending champion is Ken Duke, who secured his first PGA TOUR win at the
Travelers Championship after 187 starts.
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Connecticut State Golf Association