The Contour of Luxury Summer 2019 - Page 503

R esidences with luxury brand logos are the culmination of opulence—or the embodiment of ostentation, whichever way one looks at it. At the Porsche Design Tow- er, which opened near Miami in Sunny Isles Beach, Florida in 2017, there is a car elevator to transport Spyders and 911s to private sky garages. At the Aston Martin Residences on the Miami River, which will be completed in 2022, copious impressions of the brand’s logos will inundate the lobby entrance, concierge desk, and common areas of upper floors. Amenities at this location include a 24-hour valet service, a dock for a superyacht, and a clubhouse on the 55th floor with an infinity pool. R esidences branded by high-end companies necessitate a premium for purchasing one of the lavish units available, and buyers are paying for the luxury. With their popularity on the rise, luxury-branded towers are soaring around the world for those who are seeking top-tier living. In the years to come when more luxury condo developments are completed and put on the market, are more buyers going to transition from owning private homes to purchasing units branded by high-end companies to experience stately high-rise living? Source: bloomberg.com, therealdeal.com