The Contour of Luxury Summer 2019 - Page 501

esidences: Wealth essweek e being drawn into the branded properties are W ith over 400 properties globally, luxury brands such as Porsche, Aston Martin, and Four Seasons Holdings have already pressed their branding on residential towers across the world, and an additional 110 more properties are to be built by 2023. This adds up to a total of 69,000 units, according to Alexandros Moulas, a director of international development at Savills Plc, a London property consulting company, as reported by Bloomberg. B uyers do not seek residence at luxury-branded buildings merely for the logo attached to it; the whole lifestyle that accompanies high-end luxury must appeal to the buyer. Reported by Bloomberg, Chris Graham, managing director of Graham Associates, a London-based real estate marketing firm, stated, “You aren’t just wearing the brand. You’re surrounded by it.” When purchasing a residence at the hotel chains Four Seasons and Mandarin Oriental International, Ltd., bragging rights are included, which may sound like a given, especially since these hotels allow the developers to sell the units for 31 percent more than non-brand properties.