8. As an expert on global luxury, what do you consider to be
the most crucial factor in exposing a luxury brand globally?
I have worked with many clients over the years that I am very proud
of but I am always very happy when I can help a small business
owner create and live their dream. There is a client for her privacy I
won’t share her name. She was running a service based business as a
generalist. Anything in her industry a client wanted, she delivered at
a low price.
Implementing my system, she developed a luxury brand and
focused on what I call “Le Creneau”; finding the hole in the mar-
ket and building your brand in that hole. The goal is not to play
in a market, but to create your own market. She went from earn-
ing $30,000 the previous year to selling $40,000 and $60,000
packages that year. Today she still sends me lots of new clients
because she is so happy with this new level that she was able
to take her business to. I love when someone starts from un-
der-earning to high-achieving. It reminds me that everything is
possible when you culture your life.