The Contour of Luxury Summer 2019 - Page 116

8 AD 8. As an expert on global luxury, what do you consider to be the most crucial factor in exposing a luxury brand globally? HF The brand identity for me has been a key part of my signature work with clients. Over the years I have been fortunate to work in a variety of industries and is a lifelong learner, I have studied many different approaches, ideas, and philosophies from some of the greatest minds in psy- chology, science, sociology, and business. I am still learning every day, but over the years I have seen that there are certain elements when consistently leveraged in a brand’s iden- tity and strategy, help create greater results and distinction in the global market. It allows the brand to transcend culture and speak to people’s hearts and minds in a way that is universal. Successful brands leverage their distinct brand identity and this is a key aspect of the work that I do with clients using a multidisciplinary approach that can successfully be applied in any industry.