This opened up my mind to possibilities. I started an in-print
luxury lifestyle magazine that was distributed in-room in luxury
hotels and yachts. This gave me access to the world of luxury and
meeting many people. I would encounter so many creative and
highly educated people who were really masters of their craft
and somewhere deep inside I knew I had a role to play in helping
them elevate their brand. I was never interested in products and
services that were average. There was something alluring about
things that were well made, well packaged and timeless.
3. I like your proclamation that “It’s Time to Ampli-
fy Your Brilliance with a World Class Brand.” What
is your impetus for helping others the way that you
do, and what is your greatest hope that others will
achieve by coaching with you?
When a product is well presented and there is a powerful story
driving it, it is never far from achieving success. In a competitive
market, the only way to truly stand out is to have a world-class
brand. To be distinct. A world-class brand truly amplifies your bril-
liance, creates desire and makes you the brand that people remem-
ber and buy from.
For me, luxury isn’t vanity. It is the ability to express one’s self at
the highest level. Luxury represents mastery, excellence and keen
attention to detail. Luxury is beauty. I love beauty and believe that
the creators of beauty deserve to be profitable and richly rewarded
for their work. That is what drives me, to help people live and cre-
ate their dream and become richly rewarded for it. When someone
works with me, my desire is that they will become more visible, the
brand of choice, highly sort after and valued. That they will create a
profitable brand, worthy of their legacy.