The Contour of Luxury Spring/Summer 2020 Issue | Page 105
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hat is a more common struggle that you experience when working
with a seller to sell their home? Why do you think it tends to be a common
thread?
I would say the most common struggle that I experience when working
with the seller to sell their home is getting them to detach from the
property. A home is a very personal thing. It is really one of
the most intimate settings of our life if you think about it. The
process of selling that home is an emotional experience. At
the end of the day yes, it is about the numbers, but it is also a
human experience. When I work with sellers, I really try to
acknowledge the process and make sure that we are looking
at it not only through business point of view but an emotional
one. When challenges come up, we take a look at why they’re
coming up and figure out the best way to move beyond them.
ow do you describe the power of great communication
H
in your line of work?
Communication is paramount in my line of work. I always
joke around that none of my college or postgraduate degrees
went to waste. I use my psychology degree and my acting
degree on a daily basis. Both of those professions, just like
real estate, require communication. When you are selling
someone’s home or working with them to purchase a home it
is a very intimate experience. I never take for granted the time,
the money and the effort someone put into either purchasing a
home or getting it ready for sale. I always make sure that I do my
best to tell it like it is. I think that is very important because that
will set the good realtors apart from the bad ones. Anyone can tell you
what you want to hear, but it takes an honest person to tell you the truth,
and a creative and intelligent person to come up with a plan to succeed.
"Know your purchasing power and stick to it." ~Yawar Charlie