The Contour of Luxury Spring/Summer 2020 Issue | Page 105

W hat is a more common struggle that you experience when working with a seller to sell their home? Why do you think it tends to be a common thread? I would say the most common struggle that I experience when working with the seller to sell their home is getting them to detach from the property. A home is a very personal thing. It is really one of the most intimate settings of our life if you think about it. The process of selling that home is an emotional experience. At the end of the day yes, it is about the numbers, but it is also a human experience. When I work with sellers, I really try to acknowledge the process and make sure that we are looking at it not only through business point of view but an emotional one. When challenges come up, we take a look at why they’re coming up and figure out the best way to move beyond them. ow do you describe the power of great communication H in your line of work? Communication is paramount in my line of work. I always joke around that none of my college or postgraduate degrees went to waste. I use my psychology degree and my acting degree on a daily basis. Both of those professions, just like real estate, require communication. When you are selling someone’s home or working with them to purchase a home it is a very intimate experience. I never take for granted the time, the money and the effort someone put into either purchasing a home or getting it ready for sale. I always make sure that I do my best to tell it like it is. I think that is very important because that will set the good realtors apart from the bad ones. Anyone can tell you what you want to hear, but it takes an honest person to tell you the truth, and a creative and intelligent person to come up with a plan to succeed. "Know your purchasing power and stick to it." ~Yawar Charlie