Patricks was founded seven years ago from humble beginnings in Bondi, Australia and has since grown into a multi-million dollar business. Through your ups and downs what was the impetus that kept you going in your journey? T here have been many hurdles along the way, it’s definitely not been an easy journey. We’ve been bullied by a multi-billion dollar corporation and had to involve Lawyers to protect our IP. I guess it’s flattering that they thought it was such a good idea. I always say ‘If it was easy everyone would do it’ so you have to expect challenges are going to happen and fight through them. I had big dreams for the future and a gut feeling I was going to get it done It has taken 9 years to become an overnight international success, it’s really hard to summarize everything I have gone through but it’s a story of perseverance, taking risks and settling for nothing less than perfect. It took us seven years to develop and launch our first product, because we were obsessed about every single detail, but I am so proud of what we have achieved. Doing all the small things better and in a considered way will make you stand out and will ensure longevity. It took many sleepless nights, lots of stress and even fighting with experienced, successful people for what I knew would work, but had never been done before.