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FLOUR SHOP founder and Flour-ist Amirah Kassem is an artist at heart and cake is her medium . Amirah gained notoriety with her whimsical creations for A-list celebrities as well as foodbased installations , which have been exhibited everywhere from private settings at the Whitney Museum to 64-ft . edible hallways at the Brooklyn Museum . In 2019 , Kassem introduced her first cookbook “ The Power of Sprinkles ,” instantly becoming a bestseller and paved the way for her children ’ s book series “ The Magical Land of Birthdays ” and board book “ Let ’ s Bake a Rainbow Cake !”
Amirah is also the creative force behind FLOUR SHOP ’ s expansion beyond the cake ! She artfully turns FLOUR SHOP ’ s signature icons into textiles , occasional furniture , decorative accessories and wall art . Amirah Kassem creates cakes , cookies and kitchenware -- and now bedding and decor -- inspired by rainbow , sparkles , unicorns , sprinkles and smiles !