T
TR
I have an expansive international client
list, and depending on the real estate I am
marketing, I target certain lists that I know
would be of interest to particular buyers. I find
all that makes a particular property attractive
and put that in my marketing materials. I will
include a picture of the financial security of
the investment opportunity and relate this to
currency exchange rates. I also provide a map
of the location and best transportation how
to get there. As much information you can
furnish is key for international real estate. To
take the properties to market, I will source the
most relevant publication, making sure the
information is in the proper issue, directly in
line with what you are selling. For example,
you wouldn’t market a tropical property in the
“Switzerland issue” of a major publication.
AD
As a luxury Realtor you may at times find
yourself swimming with a few sharks, I know,
I have been in the game. Being at such a
competitive high stakes level of the
real estate market, what keeps you
driven and what do you believe
makes you stand out?
TR
I am not afraid of sharks. I am too
seasoned for that, and I stay in my
own lane. I love to scuba with wild
sharks, in the shark infested South
Pacific ocean.