The Contour of Luxury Fall/Winter 2018 | Page 476

Alexis Day Alexis Day know in real estate pricing is key, however, how We We know that that in real estate pricing is key, however, how important would marketing to selling a property? important would you you say say marketing is to is selling a property? share of your to marketing tactics Can Can you you share one one of your go go to marketing tactics that that is is perhaps even a staple your strategy without giving perhaps even a staple in in your strategy without giving away your trade secret, of course? away your trade secret, of course? Gary Gold Gary Gold Marketing is EVERYTHING! Marketing is EVERYTHING! prepare your If If you you do do not not prepare your home properly home properly for for sale sale to to be be ”show ready” ready” you you are are a a ”show making a huge mistake. If you making a huge mistake. If you produce incredible incredible do do not not produce video and and photography photography and and video distribute content through distribute the the content through channels a compelling all all channels in in a compelling effective way, it will limit and and effective way, it will limit amount of Buyers who the the amount of Buyers who see see house how much the the house and and how much you you it for. When a Buyer shows sell sell it for. When a Buyer shows a home is effectively up up at a at home it is it effectively showing. They the the 2nd 2nd or or 3rd 3rd showing. They already interested based already are are interested based on on