The Contour of Luxury Fall/Winter 2018 | Page 391

Alexis Day Alexis Day How do you reflect Ghanaian culture, spirit, art your in your chocolate confections? How do you reflect the the Ghanaian culture, spirit, and and art in chocolate and and confections? ‘57 Chocolate ‘57 Chocolate What’s most unique about business is that produce chocolate reflects Ghanaian What’s most unique about our our business is that we we produce chocolate that that reflects Ghanaian culture, through Adinkra bars, chocolate flavors packaging. Adinkra art art and and culture, through our our Adinkra bars, chocolate flavors and and packaging. Our Our Adinkra chocolates bite-sized which beautifully engraved visual symbols meant chocolates are are bite-sized bars bars which are are beautifully engraved with with visual symbols meant to to inspire, which were created by the Akan people of Ghana. Kim’s favorite adinkra symbol inspire, which were created by the Akan people of Ghana. Kim’s favorite adinkra symbol is is “Aya” or fern, which means resourcefulness endurance. Priscilla’s favorite Adinkra “Aya” or fern, which means resourcefulness and and endurance. Priscilla’s favorite Adinkra symbol is “Duafe” or wooden comb, which means femininity beauty. a collection symbol is “Duafe” or wooden comb, which means femininity and and beauty. We We have have a collection of different 12 different Adinkra symbols, representing a concept a particular meaning. of 12 Adinkra symbols, each each representing a concept or a or particular meaning. We We be adding more concepts to our collection soon. will will be adding more concepts to our collection soon. created a chocolate called “bissap,” a hibiscus-flavored white chocolate We We also also created a chocolate bar bar called “bissap,” a hibiscus-flavored white chocolate with with local spices. Having grown up Dakar, in Dakar, Senegal drank bissap often. It was truly a treat local spices. Having grown up in Senegal we we drank bissap often. It was truly a treat bissap African version of Kool-Aid, all natural. years for for us. us. To To us, us, bissap was was the the African version of Kool-Aid, but but all natural. For For years we we watched mom steep copious amounts of hibiscus leaves in hot water cloves, sieve watched our our mom steep copious amounts of hibiscus leaves in hot water with with cloves, sieve in sugar, vanilla, homemade ginger pineapple juice. wanted to somehow and and mix mix in sugar, vanilla, homemade ginger and and pineapple juice. We We wanted to somehow recreate tangy fruity from childhood. wanted to pay tribute to this drink recreate this this tangy but but fruity taste taste from our our childhood. We We wanted to pay tribute to this drink is cherished around world. Bissap is also enjoyed in Ghana, popularly that that is cherished around the the world. Bissap is also enjoyed in Ghana, but but it’s it’s popularly known as “sobolo,” in the Caribbean called sorrel. known as “sobolo,” and and in the Caribbean it’s it’s called sorrel. Lastly, of African art and wanted to feature on our packaging. Lastly, we we are are both both avid avid fans fans of African art and we we wanted to feature this this on our packaging. work local Ghanaian artists to produce packaging. packaging is not We We work with with local Ghanaian artists to produce our our packaging. Our Our packaging is not only only unique it educates customers about Ghanaian culture heritage. As African women, unique but but it educates customers about Ghanaian culture and and heritage. As African women, believe is our to help re-write a positive narrative Ghana African we we believe it is it our duty duty to help re-write a positive narrative for for Ghana and and the the African continent in entirety. its entirety. packaging aims to enlighten world about Ghana’s vibrant continent in its Our Our packaging aims to enlighten the the world about Ghana’s vibrant culture, traditions, beautiful sites, national monuments. want to show world culture, traditions, beautiful sites, and and national monuments. We We want to show the the world that that Africa an incredible amount of potential. Africa has has an incredible amount of potential.