The Content Advisory Issue 8 - 4Q 2019 | Page 6

EXERCISE #1

THE PURPOSE

1. Pick A Purpose - This will help you define whether you are creating a content brand, or something based upon your brand. Circle one of the main purposes on the right. You'll choose either Subscribe, Win Or Grow.

2. Choose A Focus - It should align with your purpose. Doesn’t have to be final. Choose one or two - but make sure they are adjacent. Circle your focus on the right chart.

3. Choose An Audience - It doesn't need to be terribly well defined (yet), but be as specific as you can on what you know now.

4. What kind of experience might work with that purpose and focus? If you could choose any site on the web to be yours for this purpose - what would it be? Write out your idea in the space provided.

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