As it turns out , what initially started as a mission to help consumers , is gradually growing into a solution for law firms as well who are finding it harder to reach consumers in a digital first and mobile first economy .
For a start , LawGuide Singapore has created Singapore ’ s first commercially-produced law firm directory , which the company aims to establish as the definitive commercial directory of all law firms in Singapore and one that helps lawyers to better market their services through the use of digital and media content .
What we see is an opportunity for lawyers and law firms to use digital and media content to reach out to and differentiate themselves to potential clients and a number of law firms have already approached us to help them on this . We think this is how law firms can engage with us to help in developing their marketing outreach , which will have more relevance and give more recall that the traditional banner ad .
While we are open to making the most of our monetisation potential in the future , we ' re not thinking about money too much right now because our focus is on scaling our content , platform and media channels .
Having said that , we ' re aware that all directories and marketplaces need to have an element of the classifieds business model , so what we ' re trying to do is to reinterpret the established and conventional problem-tosolution experience of consumers in the legal industry .
For now , we are single-minded about focusing our efforts toward making sure that we have strong products and to build our team .
7 . Where do you see LawGuide Singapore in 3 to 5 years ?
We ' ve set out on this journey to finally give Singapore a single source and platform which contains basic , but essential , information about the law that is easier ( and free ) to find , understand and use .
We ' re also humbled that our efforts and hard work so far have been rewarded with our community ' s support , helping us to become today Singapore ’ s fastest-growing and most-followed online legal information portal and platform in terms of social media reach and engagement .
So , with that in mind , LawGuide Singapore ' s goal is simple : we hope to remain relevant , useful and always relied upon as the first-stop for consumers in Singapore when they need a dependable source of lawrelated information and content . In doing so , we simply hope to complement the efforts of all other stakeholders in the legal industry with our own modest initiatives and we ' re confident that , together , we will significantly improve consumers ' access to legal information and basic legal knowledge and , consequently , truly enhance their access to justice .
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