The Communiqué Volume 5 | Page 4

3.Was there a lack of such services in Singapore? How does LawGuide Singapore fit into the broader push in Singapore towards using technology to better enable legal services? Yes, my team and I observed that the current market for legal information sources and platforms in Singapore was fragmented and could be better represented and organised for the benefit of consumers. Information about the law was not always easy to find because it didn't exist in a single dependable source or platform. To complicate things, even if a person did eventually find the information, it was not always easy to understand because information and knowledge about the law was often presented in complex, and often confusing, formats – long articles filled with technical legal terms and jargon In addition, many of the existing legal information sources and platforms were not primarily focused on delivering information using digital methods or social media despite the fact that internet and social media penetration and usage rates in Singapore are amongst the highest in our part of the world. To sum up, we saw that people need basic answers before they engage a lawyer, even from the outset of deciding whether they need one, so we decided to help them by taking complex, and often confusing, information on commonly-encountered legal issues and present them in short, simple pieces delivered in rich media form - such as animations, videos and infographics - through our website and social media channels which is where everyone’s attention is focused on. 4.LawGuide Singapore is the first law-related website in Singapore to offer a searchable database of frequently- asked questions that includes a library of video and graphical guides related to everyday issues on law. What were the challenges in building such a site and how did you overcome them? In planning for the redesign of our website and the development of our chatbot, we listened to our consumers and community and understood that our earlier website could be even better optimised to be more user- centric and present and deliver our rich, digital content more efficiently. We also wanted to make sure our content was accessible across multiple channels.