The Chamber Review January/February 2019 - Page 36

Make an emotional connection with your customers, and they have a vested interest in your brand. Today’s consumers measure your products and services against anything they can find online, not just against your competitors. Research shows that customers are 89% more loyal to brands that share their values. Create that emotional bond by demonstrating the human side of your business through your social media posts.

Become a storyteller with your camera, smartphone, and tablet. Feature your company, its people, your customers, your products, your services, your colleagues, and your thoughts on the industry. Let your story become the springboard to establishing longstanding, meaningful relationships with your target clients and customers.

Take advantage of the interactive quality of social media. Through your storytelling, you’ll discover what your customers have to say about your company and offerings, and you’ll craft a story that resonates with them. Build these loyal connections by communicating on a human level.


By Shel Moore, Moore Than SEO

Shel Moore is a 20+ year marketing veteran and the Co-Founder and CMO

of Moore Than SEO - the Central Valley's first marketing agency to provide a comprehensive social media marketing service with decades of experience in SEO, social selling, and content marketing. Well versed in digital & traditional marketing strategy, Shel's agency provides online marketing services for the Clovis Chamber of Commerce as a proud Chamber Partner.

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