The Chamber Review April 2018 - Page 30

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It’s no secret that bringing your family out to BIG Hat Days has become a Clovis tradition. If you came out to enjoy this year’s 80th celebration, you no doubt walked past a nonprofit or two as you explored this wonderful community festival.

From a marketing perspective, the exposure provided by a large regional attraction such as BIG Hat Days is truly invaluable. Where else can organizations and nonprofits find such a melting pot of people in a unique location for one weekend?

This year, we wanted to get to know a few of these nonprofits better and gain an understanding of how it helps their mission and goals to attend and have a both at large events like BIG Hat Days and ClovisFest.

We reached out to talk with Becky Holly, a member of the Board of Directors, at Fresno Bully Rescue who shared some immediate benefits. She stated that they received a few

Shel Moore is a 20+ year marketing veteran and the Co-Founder and CMO

of Moore Than SEO - the Central Valley's first marketing agency to provide a comprehensive social media marketing service with decades of experience in SEO, social selling, and content marketing. Well versed in digital & traditional marketing strategy, Shel's agency provides online marketing services for the Clovis Chamber of Commerce as a proud Chamber Partner.

THE CHAMBER REVIEW | APRIL 2018

30

NONPROFITS BENEFIT FROM LARGE COMMUNITY EVENTS

HOW EVENTS LIKE BIG HAT DAYS MAKE A 'BIG' DIFFERENCE FOR

CENTRAL VALLEY ORGANIZATIONS

By Shel Moore, Moore Than SEO