The Business Exchange Swindon & Wiltshire Edition 33: Oct/Nov 2017 | Page 20

SWITCH ON TO SWINDON Cover story: SWITCH ON TO SWINDON In January 2017, a major campaign was launched to change perceptions of Swindon as a town. The Switch On To Swindon initiative was created to nationally promote Swindon as being a great place to live, work, invest in and visit. 20 THE BUSINESS EXCHANGE 2017