INFINITY NATION ’ S DIGITAL PREDICTIONS FOR 2017
TECHNOLOGY REVVED UP
It ’ s been a busy start to the year for Infinity Nation . Since announcing their name change from toinfinity in December , they ’ ve been busy promoting their new website and brand identity .
They ’ ve also had a key win , as founder Al Keck has been accepted onto the Goldman Sachs 10,000 Small Business programme . Out of 200 applicants only 40 people were given the opportunity to take part . Al said : “ This is a huge achievement for me and the company . It gives Infinity Nation greater access to education , capital and business support services , helping us with our growth plans .” The Infinity Nation team have compiled their digital marketing predictions for 2017 . Here are their thoughts for the year ahead .
James Foote Head of SEO |
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Shannon Kovacs Social Media Manager |
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“ I expect to see voice search becoming popular on mobile and desktop in 2017 , as well as creating topic modelled website pages that address searcher intent . I think efforts with be refocussed on technical SEO , addressing crawl inefficiencies with websites in Google and making sure a company ’ s blog is a valuable resource for their market and has a defined marketing goal . “ It will also become increasingly important to align other marketing channels with SEO . PR should be a defined avenue for brand outreach and digital awareness and social media should work in conjunction with SEO .”
“ Everyone has said it , but this will be the year of the ‘ Bots ’. They were increasing in popularity last year , but expect to see more big brands using them to answer customer queries to take the pressure off human teams . We ’ ve all become aware of ‘ over-sharing ’ in the digital space , and ‘ dark social ’ is something all brands should be aware of . Expect to see more people sharing content privately – whether that ’ s via WhatsApp or direct messaging .
“ Ephemeral content is going to continue to grow as it allows the user to safely bask in the knowledge that it ’ s not going to linger forever and ultimately come back to haunt you .
“ The use of video will also continue to rise . Facebook has already stated it wants to become a video-only channel in the coming years . if you ’ re incorporating paid social into your strategy , video is always preferred and will guarantee you increased reach and engagement .”
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James Martin Email Marketing Manager |
Lol Lowe Paid Search Lead |
Aaron Challice Senior Designer |
“ I believe that video will become a common element within emails , which will increase click-through rates by 200-300 %.
“ Email design will be based on a mobile first approach with mobile accounting for 80 % of all users .
“ Interactive email will also become the norm , allowing for users to effectively pick and choose what they see .
“ A single tap to buy will be introduced , allowing users to make purchases with a single touch .”
“ Google will be looking at more ways of making video ads more achievable for smaller advertisers , as currently the production costs and effort required for slick videos is beyond most SMEs .
“ I ’ m also hoping for innovations in the online shopping experience . There was nothing new in 2016 and improvements for shopping in terms of feed management , campaign management and promotions is long overdue .”
“ More brands will be taking the mobile first approach – mobile first then desktop design .
“ There will be fewer menu options , flat design will be a thing of the past and look to the rise of duotones , which are used to find a balance between a minimal or busy website .”
For more info : www . infinitynation . co . uk
@ toinfinity
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According to the McAfee Mobile Threat report for 2016 , the company detected over 37 million unique instances of mobile malware over the past 12 months . Around 9 million suspicious apps , 3 million infected mobile devices and over 1 million bad URLs . The company expects these numbers to grow as our reliance on mobile devices increases and the sophistication of these attack vectors improves .
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THE BUSINESS EXCHANGE 2017 23