enhancing your business using cutting edge technology
01225 220155 www . ojosolutions . com
CREATING VALUE THROUGH APPS ojo Solutions , Tom Passmore tells us how .
Too often is the case that we use technology for technology sake . At CES 2017 , the industry ’ s biggest technology tradeshow , we got glimpses of the future , with amazing technologies we never even knew we needed . Will they enhance personal or business experiences and improve customer engagement or just be another thing that gathers dust in the corner ?
Technology should be at the forefront of any forwardthinking business . Digital opportunities are only going to increase and the key is utilising the right technology to enhance your business and create customer value . I would argue every business , large or small , can benefit from and should be exploring how apps can create value for their business and their customers . Apps by their nature are transformative and many companies already enjoy the benefits they can bring and at a cost that all businesses can afford . Be it marketing and lead generation , customer retention , creating efficiencies and reducing costs in internal processes , offering additional revenue streams or creating new customer experiences .
Take supermarkets for example , the progression and transformation of the customer experience , creation of customer loyalty and efficiency has been transformed
Tom Passmore
through modern technology that is now in your smartphone . 10 years ago we all struggled to do our shop online , realising it was quicker to go to the store . Now you can buy your shop on your tablet and the app knows what you want based on your behaviours , or if you ’ re in the store you can shop as you go using your ‘ quick check ’ app . The evolution of the shopping experience through the ‘ Amazon Go ’ shop , removes the need for scanning or even checking out . Using the Internet of Things and an App , you simply pick up and bag the items you want and when you walk out the store it charges you .
Supermarkets and ‘ shop and go ’ technology may feel a million miles away from your business . Yet simply put they are about creating value for customers and delivering business efficiently . Here at ojo solutions we did just that with a local Wiltshire business – Playforce - through the development of a bespoke playground design app and integration into their existing systems . For Playforce this was about enhancing the customer experience , as well as increasing productivity and efficiency , and giving them the leading edge .
All these examples have one thing in common . They solve problems that need solving , and use cutting edge technology in the right way to do it .. So what are your business needs and how can app technology help you ?
E : tomp @ ojosolutions . com
For more info : www . ojosolutions
TECHNOLOGY REVVED UP
@ ojosolutions solutions
enhancing your business using cutting edge technology
01225 220155 www . ojosolutions . com
# makingtechnologywork
THE BUSINESS EXCHANGE 2017 21